In the last few weeks, a lot of buzz has been surrounding Netflix. It's exposé 'The Social Dilemma' dives deep into media platforms such as Facebook, Twitter, and Google to uncover how advertisers leverage users' personal data in order to drive addictive behavior, and manipulate users' decisions, purchases, and even beliefs and opinions.
When we think about customer service in retail, many companies think about friendly and helpful floor salespeople and the pleasant interaction with customers during their shopping experience. But while friendliness and helpfulness are certainly crucial for creating good in-store experiences, they are just the tip of the theoretical iceberg.
While we're living through the "age of information" and have access to more data points than ever before, retail has a data problem. With current POS systems and retail software, having individual customer data is only possible through memberships and rewards programs. This unfortunately paints a limited picture of your entire customer base.